WeChat Marketing Academy

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Bridging the Cultural Gap through WeChatify!

Spring blossomed and brought with it an exciting and eventful time for us at The Momentum Group. We were part of the "Bridging the Cultural Gap" conference at the Asian Art Museum in San Francisco for a wonderful evening of US-China focused connecting, learning and fun! With 880+ million people using the WeChat app everyday, opening up exciting possibilities for businesses in the US to market to this audience. 

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The Momentum Group brings US Luxury Real Estate to China

The Momentum Group partners with REX Real Estate to bring luxury properties in the United States to the Chinese Audience on WeChat

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TMG Webinars: WeChat Marketing Automation on Salesforce Marketing Cloud

Learn how you can harness the power of Salesforce Marketing Cloud for marketing on WeChat! With over 850 Million active users, WeChat gives you unprecedented reach into the Chinese market and is now the channel of choice for any business targeting Chinese audiences. International brands want to penetrate the China market with a single secure marketing platform.

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Viral Marketing on WeChat with Moments Sharing Contests

One of the most popular features of WeChat is “Moments” – WeChat’s version of Facebook’s timeline/newsfeed and wall, rolled into one. Users post articles, links, pictures and videos through their WeChat profile and contacts will see these posts on their Moments. They can like and comment on these updates as well. 

With over 75% of WeChat users regularly checking their Moments feed and sharing over 3 billion items per day on it, this aspect of WeChat is crucial as an account promotion strategy when it comes to positioning your official account in front of the Chinese audience.

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WeChat Marketing - Launch Promotions

When your brand new WeChat official account first goes live, there are barely any fans following the account, nor are there any to befriend the Official Account upon the launch since no fans even ever know the existence of the channel. Here are a few ideas for catapulting your brand new WeChat account to the limelight upon launch: 

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WeChat Marketing – Offline Promotions

How do businesses promote their WeChat Official Account as their integrated marketing communication plan?

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The 2016 WeChat Data Report

 


WeChat recently unveiled their “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China.

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Position your Brand for Success during Chinese New Year

The Chinese New Year sees hundreds of millions of people board trains, planes and buses to go home and celebrate the Spring festival with family. Today, easing visa restrictions on Chinese passport holders, direct flights to long-haul destinations such as U.S and U.K and a growing middle class with increased purchasing power is driving Chinese outside the shores of the Mainland to places that are relatively less crowded than home ground during the Spring festival.

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How Chinese Travelers Choose Hotels

As China’s middle class continues to grow, so does the number of outbound Chinese travelers.

Although there are exceptions to every rule, the majority of Chinese travelers do not look at vacations as a means to relieve the stress in their lives. The Chinese see a foreign vacation as an opportunity to experience different cultures first-hand and expand their understanding and appreciation of other cultures.

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How Brands are Leveraging China's Singles Day

 

China’s Singles’ Day has become the world’s biggest shopping event. This year, retail analysts have predicted the big shopping frenzy to rake in a whopping $20 billion, a year on year increase of 40% from last year.

Similar to Black Friday and Cyber Monday in the West, Chinese retailers are running a slew of promotions even as Alibaba Group Holding Ltd and several major international brands use virtual and augmented reality to woo online shoppers.

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