WeChat Marketing Academy

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Marketing automation for WeChat using WeChatify and Salesforce Marketing Cloud

With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing automation. With over 1 Billion monthly active users, WeChat is the biggest mobile social media platform in China. WeChatify on Marketing Cloud brings the powerful segmentation and marketing automation capabilities of WeChat to China’s most favored communication channel, WeChat.

 

In this webinar you will have a chance to have an inside view of how global brands are marketing to customers on WeChat using WeChatify in partnership with Salesforce.  Jeff Fish, Co-founder and Global Head of Client Strategy for The Momentum Group and David Coghill, Manager of Solutions Engineering for Salesforce Marketing Cloud in Asia & India, have provided insights into how businesses use WeChat for follower acquisition, how followers can be segmented using re-targeted through the WeChat official account.

 

Highlights of what’s covered in the webinar:

  • Marketing automation capability powered by Salesforce Marketing Cloud Journey Builder
  • Best practices for running follower acquisition campaigns on WeChat
  • How to segment your followers
  • How to set up a re-targeting campaign for WeChat through WeChatify on Salesforce Marketing Cloud
  • Tracking engagement

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WeChat Chinese New Year Data Report 2018

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report including information such as the the number of messages sent, red packets sent and received etc. Check out the full data report below.

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WeChat mini programs usage statistics 2017

Within a year from its introduction, WeChat's most celebrated feature, the mini programs, has overtaken the app store in the number of apps available by 80,000. In this short period, these apps have become extremely popular among brands and consumers alike. To get an understanding of the extent to which these apps are being used, here's a review of their usage statistics in 2017.

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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand zone, this feature on WeChat facilitates brands to capture followers through search. Prior to the release of this feature, a brand’s visibility was limited to its followers and their friends, if a post is shared. With this update anyone on WeChat, not limited to followers, can directly search for and find brands. Since its release, only 12 luxury brands have received exclusive access to this feature. In this article, we will delve deeper into how to use Brand Zone and how brands can benefit from this feature.

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Digital Loyalty – How WeChat got it right

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular among WeChat users. In the past year, a number of businesses have introduced membership cards on WeChat as a replacement for physical membership cards. In this article, we’ll take a closer look at what digital membership cards on WeChat are and how they work.

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An introduction to WeChat Coupon Ads

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese market. After image and video ads, coupon ads is the third type of Moments ads introduced by WeChat this year. This new addition supports text, images, videos, and allows users to collect, redeem and share coupon from WeChat.

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A complete guide to WeChat Moments Ads

 

Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two types – display ads and video ads. WeChat allows the outer link video to play for up to 15 seconds. Users can click on the link to open the full video, which can last up to 90 seconds. In the case of display ads, up to 6 images can be added depending on the amount invested. These ads generally consist of the brand’s name, logo, image/video, description (up to 40 characters) and user feedback.

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Golden Week 2017 - Travel Report

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most important festival in China after the Chinese New Year. This year, the festival overlapped with the National Day Golden week holiday, from the 1st to the 8th of October. Taking advantage of the week long holiday, a sizable portion of the population traveled abroad. Travelers from Shanghai, Beijing and Shenzhen accounted for the largest number of people travelling abroad. However, this year, many lower tier cities also saw an increase in the number of people traveling abroad.

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WeChat marketing using VR devices

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number of tech savvy youngsters in China, the virtual reality market has been booming. With the rapid penetration of VR devices into the Chinese market, it has been predicted that the demand for these products will reach 85 million in the next 5 years with a revenue of $1.7 Billion These numbers make China a bigger market than the US, which has a predicted demand of 68 million. A survey conducted by Niko Partners in 2016 showed that more than half of Chinese gamers are interested in purchasing a VR device and about 30% are willing to spend up to $200 on it.

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Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. Costa Cruises, the world’s largest leisure travel company, is the first cruise brand to release a series of mini programs. Partnering with TMG Worldwide, the brand is now all set to release their third mini app, through which guests can perform all functions, right from reservation to paying for entertainment on board! This mini program also allows guests to browse and book specialty restaurants and many other on-board services through their complimentary intranet service without having to pay for internet services on board.

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