WeChat Marketing Academy

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These brands are using AR & VR to offer exceptional customer experience. Here’s how.

We’re now living in an era powered by digital revolution that is changing the very landscape of customer experiences as we know it. As technology evolves, it is rapidly pushing the bar higher for more intuitive customer interactions and transcendent usability. With these revolutionary developments, achieving an experience that exceeds the customers’ expectations is becoming increasingly challenging. Coming to the aid of brands across industries, augmented reality (AR) and virtual reality (VR) are set to totally transform customer experience, replacing every pain point with fascinating, interactive experiences that both inform and entertain.

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How a US based financial services giant is changing the face of real time investor education using AI

Emerging technologies promise to reform markets in what many are calling the Fourth Industrial Revolution. Technologies are developed and deployed to solve multiple hurdles faced every day, and have caused rapid societal shifts. Along these lines, pioneering next-gen client support services as part of WeChat marketing automation platform, WeChatify has helped US based financial services giant, TD Ameritrade to ease real time market updates and investor education using WeChat.

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What's new at TMG? We now deliver WeChat global solutions at hyper scale on Tencent Cloud

We are proud to announce the newest release of WeChatify's Official Account Manager and WeChatify Mini Program Manager on Tencent Cloud. This enables TMG customers to scale to millions of followers in real time across TMG-built solutions for Official Accounts & Mini Programs on WeChat

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Marketing automation for WeChat using WeChatify and Salesforce Marketing Cloud

With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing automation. With over 1 Billion monthly active users, WeChat is the biggest mobile social media platform in China. WeChatify on Marketing Cloud brings the powerful segmentation and marketing automation capabilities of WeChat to China’s most favored communication channel, WeChat.

 

In this webinar you will have a chance to have an inside view of how global brands are marketing to customers on WeChat using WeChatify in partnership with Salesforce.  Jeff Fish, Co-founder and Global Head of Client Strategy for The Momentum Group and David Coghill, Manager of Solutions Engineering for Salesforce Marketing Cloud in Asia & India, have provided insights into how businesses use WeChat for follower acquisition, how followers can be segmented using re-targeted through the WeChat official account.

 

Highlights of what’s covered in the webinar:

  • Marketing automation capability powered by Salesforce Marketing Cloud Journey Builder
  • Best practices for running follower acquisition campaigns on WeChat
  • How to segment your followers
  • How to set up a re-targeting campaign for WeChat through WeChatify on Salesforce Marketing Cloud
  • Tracking engagement

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WeChat Chinese New Year Data Report 2018

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report including information such as the the number of messages sent, red packets sent and received etc. Check out the full data report below.

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WeChat mini programs usage statistics 2017

Within a year from its introduction, WeChat's most celebrated feature, the mini programs, has overtaken the app store in the number of apps available by 80,000. In this short period, these apps have become extremely popular among brands and consumers alike. To get an understanding of the extent to which these apps are being used, here's a review of their usage statistics in 2017.

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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand zone, this feature on WeChat facilitates brands to capture followers through search. Prior to the release of this feature, a brand’s visibility was limited to its followers and their friends, if a post is shared. With this update anyone on WeChat, not limited to followers, can directly search for and find brands. Since its release, only 12 luxury brands have received exclusive access to this feature. In this article, we will delve deeper into how to use Brand Zone and how brands can benefit from this feature.

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Digital Loyalty – How WeChat got it right

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular among WeChat users. In the past year, a number of businesses have introduced membership cards on WeChat as a replacement for physical membership cards. In this article, we’ll take a closer look at what digital membership cards on WeChat are and how they work.

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An introduction to WeChat Coupon Ads

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese market. After image and video ads, coupon ads is the third type of Moments ads introduced by WeChat this year. This new addition supports text, images, videos, and allows users to collect, redeem and share coupon from WeChat.

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A complete guide to WeChat Moments Ads

 

Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two types – display ads and video ads. WeChat allows the outer link video to play for up to 15 seconds. Users can click on the link to open the full video, which can last up to 90 seconds. In the case of display ads, up to 6 images can be added depending on the amount invested. These ads generally consist of the brand’s name, logo, image/video, description (up to 40 characters) and user feedback.

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