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Smart Hotels in China

Sunanda JayanthApril 29, 2019

Imagine walking into a hotel and simply being directed to your room with just a few scans and taps on your mobile ... Read more

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Digital Transformation and Marketing Automation: Key Takeaways from the WeChat Strategy & Innovation Summit 2019

Ajay RaviMay 3, 2019

On March 6, 2019, representatives from more than 100 global brands gathered at the Royal Plaza Hotel in Hong Kong to ... Read more

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WeChat Impact Report 2018

Priyanka SridharanMarch 20, 2019

This week, WeChat released its official impact report for 2018! Some of the key highlights of this report were – Read more

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A beginner's guide to WeChat's new brand zone

Ajay RaviApril 16, 2019

Similar to Baidu’s brand zone, WeChat facilitates brands to capture followers through the search function. Prior to the ... Read more

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How a US based financial services giant is changing the face of real time investor education using AI

Ajay RaviMarch 1, 2019

Emerging technologies promise to reform markets in what many are calling the Fourth Industrial Revolution. Technologies ... Read more

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Retail innovation powered by WeChat for Luxury Brands

Joshua LucasMarch 14, 2019

There is no doubt that China is the ideal place for luxury brands to be right now. So how can businesses utilize this ... Read more

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These brands are using AR & VR to offer exceptional customer experience. Here’s how.

Ajay RaviMarch 14, 2019

We’re now living in an era powered by digital revolution that is changing the very landscape of customer experiences as ... Read more

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What's new at TMG? We now deliver WeChat global solutions at hyper scale on Tencent Cloud

Jeffrey FishMay 6, 2019

We are proud to announce the newest release of WeChatify's Official Account Manager and WeChatify Mini Program Manager ... Read more

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Marketing automation for WeChat using WeChatify and Salesforce Marketing Cloud

Priyanka SridharanMarch 14, 2019

With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing ... Read more

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WeChat Chinese New Year Data Report 2018

Priyanka SridharanMarch 14, 2019

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report ... Read more

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WeChat mini programs usage statistics 2017

Priyanka SridharanMarch 14, 2019

Within a year from its introduction, WeChat's most celebrated feature, the mini programs, has overtaken the app store ... Read more

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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

Priyanka SridharanMarch 14, 2019

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand ... Read more

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Digital Loyalty – How WeChat got it right

Priyanka SridharanMarch 14, 2019

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular ... Read more

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An introduction to WeChat Coupon Ads

Priyanka SridharanMarch 14, 2019

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese ... Read more

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A complete guide to WeChat Moments Ads

Priyanka SridharanMarch 14, 2019

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page ... Read more

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Golden Week 2017 - Travel Report

Priyanka SridharanMarch 20, 2019

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most ... Read more

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WeChat marketing using VR devices

Priyanka SridharanMarch 20, 2019

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number ... Read more

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Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

Priyanka SridharanMarch 20, 2019

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. ... Read more

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How to attract Chinese travelers to your hotel

Priyanka SridharanMarch 20, 2019

  Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated ... Read more

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Setting up your WeChat Official Account – A Step-by-Step Guide

Priyanka SridharanMarch 20, 2019

Within a short period of time, WeChat, a mobile application developed by Tencent and first released in 2011, has ... Read more

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Most popular destinations for Chinese travelers in 2017

Priyanka SridharanMarch 20, 2019

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made ... Read more

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Top mini programs on WeChat

Priyanka SridharanMarch 20, 2019

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s ... Read more

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Top Chinese Valentine’s Day Campaigns on WeChat

Priyanka SridharanMarch 20, 2019

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional ... Read more

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The evolution of WeChat Mini Programs

Ajay RaviMarch 20, 2019

 On January 9th, 2017, WeChat launched its ‘Mini Programs’ which allow users to use apps without downloading or ... Read more

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Redefining How Global Brands Connect with Customers on WeChat

Sunanda JayanthMarch 20, 2019

The Momentum Group, in partnership with ExpressToChina (天马迅达), Citcon, Menusifu and China Luxury Advisors hosted a ... Read more

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WeChat Marketing for Global Brands at IPW 2017

Sunanda JayanthMarch 20, 2019

IPW 2017 ended in a flurry of activity and we’ve come back with a treasure trove of exciting action items on our plate! Read more

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Understanding WeChat Mini-Programs

Sunanda JayanthMarch 20, 2019

Launched in early January 2017, WeChat’s “Mini-programs” are conceptually similar to apps that can be used immediately, ... Read more

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Follower Segmentation on WeChat - Engage your Audience Effectively!

Sunanda JayanthMarch 20, 2019

When putting together a China marketing strategy for WeChat, just as it is on any other social media channel, a ... Read more

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Increase Engagement and Drive Conversions by Re-Targeting Followers on WeChat with WeChatify

Sunanda JayanthMarch 20, 2019

Targeting a Chinese audience through online channels can prove to be difficult. While WeChat is a good starting point ... Read more

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Bridging the Cultural Gap through WeChatify!

Sunanda JayanthMarch 20, 2019

Spring blossomed and brought with it an exciting and eventful time for us at The Momentum Group. We were part of the ... Read more

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The Momentum Group brings US Luxury Real Estate to China

Sunanda JayanthMarch 20, 2019

The Momentum Group partners with REX Real Estate to bring luxury properties in the United States to the Chinese ... Read more

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Viral Marketing on WeChat with Moments Sharing Contests

Sunanda JayanthMarch 20, 2019

One of the most popular features of WeChat is “Moments” – WeChat’s version of Facebook’s timeline/newsfeed and wall, ... Read more

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WeChat Marketing - Launch Promotions

Sunanda JayanthMarch 20, 2019

When your brand new WeChat official account first goes live, there are barely any fans following the account, nor are ... Read more

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WeChat Marketing – Offline Promotions

Ajay RaviMarch 20, 2019

How do businesses promote their WeChat Official Account as their integrated marketing communication plan? Read more

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The 2016 WeChat Data Report

Sunanda JayanthMarch 20, 2019

  WeChat recently unveiled their “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Read more

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Position your Brand for Success during Chinese New Year

Sunanda JayanthMarch 20, 2019

The Chinese New Year sees hundreds of millions of people board trains, planes and buses to go home and celebrate the ... Read more

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How Chinese Travelers Choose Hotels

Sunanda JayanthMarch 20, 2019

As China’s middle class continues to grow, so does the number of outbound Chinese travelers. Although there are ... Read more

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How Brands are Leveraging China's Singles Day

Sunanda JayanthMarch 20, 2019

  China’s Singles’ Day has become the world’s biggest shopping event. This year, retail analysts have predicted the big ... Read more

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What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Sunanda JayanthMarch 20, 2019

Aligning a social media campaign with a festive occasion together with the goodwill and sense of celebration ... Read more

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Top 5 Travel Marketing Campaigns on WeChat

Sunanda JayanthMarch 20, 2019

What are the best travel marketing campaigns on WeChat? With a significant rise in the number of tech savvy travelers, ... Read more

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How to Create Winning Content for WeChat

Sunanda JayanthMarch 20, 2019

WeChat is the social media network that has taken China by storm. With around 800 million monthly active users and ... Read more

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Three “Golden” Chinese National Week Takeaways

Sunanda JayanthMarch 20, 2019

Golden Week is the name given to the week-long national holiday in China, when most mainlanders travel with family. In ... Read more

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Targeting the Chinese Holiday Calendar

Sunanda JayanthMarch 20, 2019

Marketing and promotion are keys to business success. However, brands often struggle to find time, the right people or ... Read more

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“Cashless Day” Proves Hangzhou Clear Leader in Online Payments

Sunanda JayanthMarch 20, 2019

China is all set to host its first G20 summit in the city of Hangzhou in East China’s Zhejiang province. With world ... Read more

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How to Create a Comprehensive Marketing Plan for WeChat

Sunanda JayanthMarch 20, 2019

A whopping 120 million Chinese are traveled overseas last year. By the year 2020, this number is expected to grow by ... Read more

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Welcoming the Chinese Traveler

Sunanda JayanthMarch 20, 2019

Chinese travelers are flocking to the U.S - in numbers revealed through the United States’ International Trade ... Read more

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How Hotels and Destinations are Promoting Qixi Festival

Sunanda JayanthMarch 20, 2019

The Qixi Festival 七夕节 Qīxījié – often called “Double Seven” or “Chinese Valentine’s Day” – celebrates the annual ... Read more

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5 Ways to Pay via WeChat

Sunanda JayanthMarch 20, 2019

China is an important market for global brands, and it will be for years to come.  Here’s why: Nearly half of all ... Read more

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How to Reach Chinese Tourists Using WeChat

Sunanda JayanthMarch 20, 2019

When it comes to making a case for marketing to a Chinese audience, we prefer to let the numbers do the talking. For ... Read more

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10 Ways to Promote your Brand on WeChat

Sunanda JayanthMarch 20, 2019

Today, the Chinese outbound tourism market presents a $215 billion opportunity. With over 80% of the consumer decision ... Read more

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Targeting the New Chinese Traveler through KOLs and Influencers

Sunanda JayanthMarch 20, 2019

For our latest article, we want to start out with some numbers that’ll provoke a keen interest for travel, hospitality ... Read more

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WeChat Official Account Types: Find the Right Fit for your Brand

Sunanda JayanthMarch 20, 2019

If you are an international brand trying to test the waters marketing to China and improving your brand visibility in ... Read more

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Why should brands pursue a social media marketing strategy for China?

Sunanda JayanthMarch 20, 2019

The Chinese social media scene is a whole different ball game when compared to the US. Read more

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Why are Top Brands on WeChat?

Sunanda JayanthMarch 20, 2019

Introduction WeChat is the most popular social media platform in China. Read more

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