Golden Week 2017 - Travel Report

By Priyanka Sridharan, March 20, 2019

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most important festival in China after the Chinese New Year. This year, the festival overlapped with the National Day Golden week holiday, from the 1st to the 8th of October. Taking advantage of the week long holiday, a sizable portion of the population traveled abroad. Travelers from Shanghai, Beijing and Shenzhen accounted for the largest number of people travelling abroad. However, this year, many lower tier cities also saw an increase in the number of people traveling abroad.



This year, South East Asia saw the largest number of Chinese tourists, followed by East Asia and Hong Kong. The number of Chinese tourists in North America and Europe also doubled this year compared to last year.



Payment using WeChat Cross-Border Pay was also widely accepted in countries such as Hong Kong, Thailand, South Korea, Japan and Australia. This was mainly used by Chinese tourists while shopping in duty-free shops, which accounted for 52% of the total payments made through WeChat Cross-Border Pay.



And with the Mid-Autumn Festival overlapping with the holiday, Chinese people also sent Red Packets via WeChat.

Bare Organics


With the number of outbound tourists from China and the number of countries accepting WeChat pay on the rise, it could soon become the primary method of payment for Chinese travelers.



China outbound travel wechatpay China marketing mid-autumn festival

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