Search results for:

WeChat Marketing, WeChat, WeChatApp, official accounts

Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand zone, this feature on WeChat ...

Priyanka Sridharan March 14, 2019

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WeChat

Digital Loyalty – How WeChat got it right

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular among WeChat users. In the past ...

Priyanka Sridharan March 14, 2019

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WeChat Marketing, wechatify, coupon ads, WeChat moments ads

An introduction to WeChat Coupon Ads

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese market. After image and video ...

Priyanka Sridharan March 14, 2019

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WeChat Marketing, China marketing, WeChat, Moments Ads

A complete guide to WeChat Moments Ads

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two ...

Priyanka Sridharan March 14, 2019

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China outbound travel, wechatpay, China marketing, mid-autumn festival

Golden Week 2017 - Travel Report

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most important festival in China after ...

Priyanka Sridharan March 20, 2019

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WeChat Marketing, China marketing, Destination Marketing, virtual reality

WeChat marketing using VR devices

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number of tech savvy youngsters in ...

Priyanka Sridharan March 20, 2019

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China marketing, mini-apps, eventmarketing

Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. Costa Cruises, the world’s ...

Priyanka Sridharan March 20, 2019

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WeChat Marketing, China marketing

How to attract Chinese travelers to your hotel

  Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated increase to 14% by 2020, ...

Priyanka Sridharan March 20, 2019

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oa, wechat official account

Setting up your WeChat Official Account – A Step-by-Step Guide

Within a short period of time, WeChat, a mobile application developed by Tencent and first released in 2011, has established itself as the largest ...

Priyanka Sridharan March 20, 2019

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China outbound travel, China marketing, Hotels

Most popular destinations for Chinese travelers in 2017

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made according to the statistics of China ...

Priyanka Sridharan March 20, 2019

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