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WeChat mini programs usage statistics 2017

Priyanka SridharanMarch 14, 2019

Within a year from its introduction, WeChat's most celebrated feature, the mini programs, has overtaken the app store ... Read more

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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

Priyanka SridharanMarch 14, 2019

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand ... Read more

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Digital Loyalty – How WeChat got it right

Priyanka SridharanMarch 14, 2019

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular ... Read more

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An introduction to WeChat Coupon Ads

Priyanka SridharanMarch 14, 2019

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese ... Read more

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A complete guide to WeChat Moments Ads

Priyanka SridharanMarch 14, 2019

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page ... Read more

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Golden Week 2017 - Travel Report

Priyanka SridharanMarch 20, 2019

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most ... Read more

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WeChat marketing using VR devices

Priyanka SridharanMarch 20, 2019

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number ... Read more

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Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

Priyanka SridharanMarch 20, 2019

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. ... Read more

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How to attract Chinese travelers to your hotel

Priyanka SridharanMarch 20, 2019

  Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated ... Read more

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Setting up your WeChat Official Account – A Step-by-Step Guide

Priyanka SridharanMarch 20, 2019

Within a short period of time, WeChat, a mobile application developed by Tencent and first released in 2011, has ... Read more

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