WeChat Marketing Academy



A complete guide to WeChat Moments Ads


Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two types – display ads and video ads. WeChat allows the outer link video to play for up to 15 seconds. Users can click on the link to open the full video, which can last up to 90 seconds. In the case of display ads, up to 6 images can be added depending on the amount invested. These ads generally consist of the brand’s name, logo, image/video, description (up to 40 characters) and user feedback.

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Golden Week 2017 - Travel Report

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most important festival in China after the Chinese New Year. This year, the festival overlapped with the National Day Golden week holiday, from the 1st to the 8th of October. Taking advantage of the week long holiday, a sizable portion of the population traveled abroad. Travelers from Shanghai, Beijing and Shenzhen accounted for the largest number of people travelling abroad. However, this year, many lower tier cities also saw an increase in the number of people traveling abroad.

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WeChat marketing using VR devices

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number of tech savvy youngsters in China, the virtual reality market has been booming. With the rapid penetration of VR devices into the Chinese market, it has been predicted that the demand for these products will reach 85 million in the next 5 years with a revenue of $1.7 Billion These numbers make China a bigger market than the US, which has a predicted demand of 68 million. A survey conducted by Niko Partners in 2016 showed that more than half of Chinese gamers are interested in purchasing a VR device and about 30% are willing to spend up to $200 on it.

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Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. Costa Cruises, the world’s largest leisure travel company, is the first cruise brand to release a series of mini programs. Partnering with TMG Worldwide, the brand is now all set to release their third mini app, through which guests can perform all functions, right from reservation to paying for entertainment on board! This mini program also allows guests to browse and book specialty restaurants and many other on-board services through their complimentary intranet service without having to pay for internet services on board.

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How to attract Chinese travelers to your hotel


Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated increase to 14% by 2020, hotels around the world have shifted their focus to the Chinese markets. Some hotels have also introduced programs designed to make Chinese guests feel welcomed and comfortable. Hilton’s Huanying program, which was initially introduced in 13 countries, is now available worldwide to Chinese tourists. Since its introduction in 2011, the program has welcomed millions of Chinese tourists and continues to attract more. Following this, Hyatt Hotels and Resorts introduced the ‘Nin Hao’ program that provides Chinese guests with Chinese TV channels, tea, Chinese menu for room service and a 24 hour Mandarin hotline to help guests navigate. Many other luxury hotels such as Marriott International, AccorHotels, and Starwood Hotels etc. have also introduced similar programs to attract Chinese travelers in the past decade.

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Salesforce Basecamp, 2017 Recap

On 5th September, the Salesforce Basecamp event was held in Singapore and WeChatify was one of its proud sponsors. The event was focused on customer success using Salesforce and included speakers across domains from top brands like Fonterra, AXA Asia, Johnson & Johnson, and several others who shared their knowledge, experience and discussed the future of personalized marketing.

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Setting up your WeChat Official Account – A Step-by-Step Guide

Within a short period of time, WeChat, a mobile application developed by Tencent and first released in 2011, has established itself as the largest messaging app in China. With over 938 million active users in the first quarter of 2017 and the rapid increase in these numbers, top brands from various sectors have taken this opportunity to woo the Chinese market.

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Most popular destinations for Chinese travelers in 2017

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made according to the statistics of China National Tourism Administration. With an increase of 4% over last year’s 122 million trips, it is predicted that 127 outbound million trips will be made by Chinese travelers this year. This year, the following countries have made the list of top travel destinations for Chinese outbound travelers.

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Top mini programs on WeChat

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s quarterly report, income from advertisements on WeChat increased by 61% in the second quarter of 2017 that ended on the 30th of June. With as many as 963 million users recorded in 2017, many brands have adopted mini programs to reach out to potential customers.

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Top Chinese Valentine’s Day Campaigns on WeChat

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional festival in China based on the romantic tale of Niu Lang and Zhi Nu. In recent years, with China’s globalization, this festival has become popularly referred to as Chinese Valentine’s Day by the younger generation. 

As a new trend brands have now started reaching out to the Chinese population by creating campaigns surrounding this festival on WeChat. Some of the most popular Qixi campaigns on WeChat are –

  • Longchamp

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