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Digital Transformation and Marketing Automation: Key Takeaways from the WeChat Strategy & Innovation Summit 2019

Ajay RaviMay 3, 2019

On March 6, 2019, representatives from more than 100 global brands gathered at the Royal Plaza Hotel in Hong Kong to ... Read more

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A complete guide to WeChat Moments Ads

Priyanka SridharanMarch 14, 2019

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page ... Read more

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Golden Week 2017 - Travel Report

Priyanka SridharanMarch 20, 2019

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most ... Read more

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WeChat marketing using VR devices

Priyanka SridharanMarch 20, 2019

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number ... Read more

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Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

Priyanka SridharanMarch 20, 2019

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. ... Read more

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How to attract Chinese travelers to your hotel

Priyanka SridharanMarch 20, 2019

  Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated ... Read more

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Most popular destinations for Chinese travelers in 2017

Priyanka SridharanMarch 20, 2019

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made ... Read more

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Top mini programs on WeChat

Priyanka SridharanMarch 20, 2019

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s ... Read more

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Top Chinese Valentine’s Day Campaigns on WeChat

Priyanka SridharanMarch 20, 2019

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional ... Read more

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Follower Segmentation on WeChat - Engage your Audience Effectively!

Sunanda JayanthMarch 20, 2019

When putting together a China marketing strategy for WeChat, just as it is on any other social media channel, a ... Read more

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