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China marketing, salesforce marketing automation, WeChat marketing to China

Digital Transformation and Marketing Automation: Key Takeaways from the WeChat Strategy & Innovation Summit 2019

On March 6, 2019, representatives from more than 100 global brands gathered at the Royal Plaza Hotel in Hong Kong to attend the ...

Ajay Ravi April 16, 2019

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WeChat Marketing, China marketing, WeChat, Moments Ads

A complete guide to WeChat Moments Ads

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two ...

Priyanka Sridharan March 14, 2019

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China outbound travel, wechatpay, China marketing, mid-autumn festival

Golden Week 2017 - Travel Report

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most important festival in China after ...

Priyanka Sridharan March 20, 2019

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WeChat Marketing, China marketing, Destination Marketing, virtual reality

WeChat marketing using VR devices

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number of tech savvy youngsters in ...

Priyanka Sridharan March 20, 2019

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China marketing, mini-apps, eventmarketing

Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. Costa Cruises, the world’s ...

Priyanka Sridharan March 20, 2019

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WeChat Marketing, China marketing

How to attract Chinese travelers to your hotel

  Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated increase to 14% by 2020, ...

Priyanka Sridharan March 20, 2019

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China outbound travel, China marketing, Hotels

Most popular destinations for Chinese travelers in 2017

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made according to the statistics of China ...

Priyanka Sridharan March 20, 2019

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China marketing, WeChat, mini-programs, mini-apps

Top mini programs on WeChat

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s quarterly report, income from ...

Priyanka Sridharan March 20, 2019

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tanabata, China marketing, qixi festival, Tencent, Shopping & Retail, digital marketing

Top Chinese Valentine’s Day Campaigns on WeChat

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional festival in China based on the ...

Priyanka Sridharan March 20, 2019

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WeChat Marketing, China marketing, wechatify, follower segmentation

Follower Segmentation on WeChat - Engage your Audience Effectively!

When putting together a China marketing strategy for WeChat, just as it is on any other social media channel, a targeted content strategy is the key ...

Sunanda Jayanth March 20, 2019

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