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Golden Week 2017 - Travel Report

Priyanka SridharanMarch 20, 2019

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most ... Read more

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Most popular destinations for Chinese travelers in 2017

Priyanka SridharanMarch 20, 2019

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made ... Read more

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Position your Brand for Success during Chinese New Year

Sunanda JayanthMarch 20, 2019

The Chinese New Year sees hundreds of millions of people board trains, planes and buses to go home and celebrate the ... Read more

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How Chinese Travelers Choose Hotels

Sunanda JayanthMarch 20, 2019

As China’s middle class continues to grow, so does the number of outbound Chinese travelers. Although there are ... Read more

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What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Sunanda JayanthMarch 20, 2019

Aligning a social media campaign with a festive occasion together with the goodwill and sense of celebration ... Read more

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Top 5 Travel Marketing Campaigns on WeChat

Sunanda JayanthMarch 20, 2019

What are the best travel marketing campaigns on WeChat? With a significant rise in the number of tech savvy travelers, ... Read more

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Three “Golden” Chinese National Week Takeaways

Sunanda JayanthMarch 20, 2019

Golden Week is the name given to the week-long national holiday in China, when most mainlanders travel with family. In ... Read more

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Welcoming the Chinese Traveler

Sunanda JayanthMarch 20, 2019

Chinese travelers are flocking to the U.S - in numbers revealed through the United States’ International Trade ... Read more

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How to Reach Chinese Tourists Using WeChat

Sunanda JayanthMarch 20, 2019

When it comes to making a case for marketing to a Chinese audience, we prefer to let the numbers do the talking. For ... Read more

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10 Ways to Promote your Brand on WeChat

Sunanda JayanthMarch 20, 2019

Today, the Chinese outbound tourism market presents a $215 billion opportunity. With over 80% of the consumer decision ... Read more

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