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WeChat Marketing, China outbound travel, welcome chinese, golden week, China marketing

Three “Golden” Chinese National Week Takeaways

Golden Week is the name given to the week-long national holiday in China, when most mainlanders travel with family. In 2015, an estimated 750 million ...

Sunanda Jayanth March 20, 2019

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tanabata, singles day, golden week, China marketing, Social networking in China, WeChat, qixi

Targeting the Chinese Holiday Calendar

Marketing and promotion are keys to business success. However, brands often struggle to find time, the right people or money to manage their ...

Sunanda Jayanth March 20, 2019

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