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China marketing, mini-apps, eventmarketing

Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. Costa Cruises, the world’s ...

Priyanka Sridharan March 20, 2019

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China marketing, WeChat, mini-programs, mini-apps

Top mini programs on WeChat

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s quarterly report, income from ...

Priyanka Sridharan March 20, 2019

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WeChat, mini-programs, wechat mini apps, mini-apps

The evolution of WeChat Mini Programs

 On January 9th, 2017, WeChat launched its ‘Mini Programs’ which allow users to use apps without downloading or installing them. These are embedded ...

Ajay Ravi March 20, 2019

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WeChat Marketing, mini-programs, wechat mini apps, mini-apps, official accounts

Understanding WeChat Mini-Programs

Launched in early January 2017, WeChat’s “Mini-programs” are conceptually similar to apps that can be used immediately, without the need for ...

Sunanda Jayanth March 20, 2019

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