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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

Priyanka SridharanMarch 14, 2019

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand ... Read more

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Understanding WeChat Mini-Programs

Sunanda JayanthMarch 20, 2019

Launched in early January 2017, WeChat’s “Mini-programs” are conceptually similar to apps that can be used immediately, ... Read more

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