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Top Chinese Valentine’s Day Campaigns on WeChat

Priyanka SridharanMarch 20, 2019

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional ... Read more

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Targeting the Chinese Holiday Calendar

Sunanda JayanthMarch 20, 2019

Marketing and promotion are keys to business success. However, brands often struggle to find time, the right people or ... Read more

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How Hotels and Destinations are Promoting Qixi Festival

Sunanda JayanthMarch 20, 2019

The Qixi Festival 七夕节 Qīxījié – often called “Double Seven” or “Chinese Valentine’s Day” – celebrates the annual ... Read more

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