Search results for:

WeChat, Lunar New Year, Chinese New Year

WeChat Chinese New Year Data Report 2018

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report including information such as the ...

Priyanka Sridharan March 14, 2019

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WeChat Marketing, WeChat, WeChatApp, official accounts

Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand zone, this feature on WeChat ...

Priyanka Sridharan March 14, 2019

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WeChat

Digital Loyalty – How WeChat got it right

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular among WeChat users. In the past ...

Priyanka Sridharan March 14, 2019

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WeChat Marketing, China marketing, WeChat, Moments Ads

A complete guide to WeChat Moments Ads

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two ...

Priyanka Sridharan March 14, 2019

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China marketing, WeChat, mini-programs, mini-apps

Top mini programs on WeChat

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s quarterly report, income from ...

Priyanka Sridharan March 20, 2019

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WeChat, mini-programs, wechat mini apps, mini-apps

The evolution of WeChat Mini Programs

 On January 9th, 2017, WeChat launched its ‘Mini Programs’ which allow users to use apps without downloading or installing them. These are embedded ...

Ajay Ravi March 20, 2019

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WeChat Marketing, China marketing, WeChat, Tencent

The 2016 WeChat Data Report

  WeChat recently unveiled their “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China.

Sunanda Jayanth March 20, 2019

Search results for:

WeChat Marketing, China outbound travel, welcome chinese, China marketing, Social networking in China, WeChat, Lunar New Year, Chinese New Year

How Chinese Travelers Choose Hotels

As China’s middle class continues to grow, so does the number of outbound Chinese travelers. Although there are exceptions to every rule, the ...

Sunanda Jayanth March 20, 2019

Search results for:

singles day, China marketing, WeChat, Weibo, Alibaba

How Brands are Leveraging China's Singles Day

  China’s Singles’ Day has become the world’s biggest shopping event. This year, retail analysts have predicted the big shopping frenzy to rake in a ...

Sunanda Jayanth March 20, 2019

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China outbound travel, China marketing, WeChat, Spring Festival, Lunar New Year, 春节2017, Chinese New Year, Chūn jié

What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Aligning a social media campaign with a festive occasion together with the goodwill and sense of celebration surrounding the joyous period can go ...

Sunanda Jayanth March 20, 2019

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