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WeChat Chinese New Year Data Report 2018

Priyanka SridharanMarch 14, 2019

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report ... Read more

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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

Priyanka SridharanMarch 14, 2019

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand ... Read more

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Digital Loyalty – How WeChat got it right

Priyanka SridharanMarch 14, 2019

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular ... Read more

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A complete guide to WeChat Moments Ads

Priyanka SridharanMarch 14, 2019

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page ... Read more

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Top mini programs on WeChat

Priyanka SridharanMarch 20, 2019

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s ... Read more

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The evolution of WeChat Mini Programs

Ajay RaviMarch 20, 2019

 On January 9th, 2017, WeChat launched its ‘Mini Programs’ which allow users to use apps without downloading or ... Read more

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The 2016 WeChat Data Report

Sunanda JayanthMarch 20, 2019

  WeChat recently unveiled their “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Read more

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How Chinese Travelers Choose Hotels

Sunanda JayanthMarch 20, 2019

As China’s middle class continues to grow, so does the number of outbound Chinese travelers. Although there are ... Read more

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How Brands are Leveraging China's Singles Day

Sunanda JayanthMarch 20, 2019

  China’s Singles’ Day has become the world’s biggest shopping event. This year, retail analysts have predicted the big ... Read more

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What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Sunanda JayanthMarch 20, 2019

Aligning a social media campaign with a festive occasion together with the goodwill and sense of celebration ... Read more

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