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Smart Hotels in China

Sunanda JayanthApril 29, 2019

Imagine walking into a hotel and simply being directed to your room with just a few scans and taps on your mobile ... Read more

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A beginner's guide to WeChat's new brand zone

Ajay RaviApril 16, 2019

Similar to Baidu’s brand zone, WeChat facilitates brands to capture followers through the search function. Prior to the ... Read more

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How a US based financial services giant is changing the face of real time investor education using AI

Ajay RaviMarch 1, 2019

Emerging technologies promise to reform markets in what many are calling the Fourth Industrial Revolution. Technologies ... Read more

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These brands are using AR & VR to offer exceptional customer experience. Here’s how.

Ajay RaviMarch 14, 2019

We’re now living in an era powered by digital revolution that is changing the very landscape of customer experiences as ... Read more

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WeChat mini programs usage statistics 2017

Priyanka SridharanMarch 14, 2019

Within a year from its introduction, WeChat's most celebrated feature, the mini programs, has overtaken the app store ... Read more

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Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

Priyanka SridharanMarch 14, 2019

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand ... Read more

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An introduction to WeChat Coupon Ads

Priyanka SridharanMarch 14, 2019

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese ... Read more

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A complete guide to WeChat Moments Ads

Priyanka SridharanMarch 14, 2019

  Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page ... Read more

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WeChat marketing using VR devices

Priyanka SridharanMarch 20, 2019

With the Chinese government encouraging companies to develop more VR and AR technologies and the increase in the number ... Read more

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How to attract Chinese travelers to your hotel

Priyanka SridharanMarch 20, 2019

  Comprising 10% of the global outbound travel, China is the largest contributor to outbound travel. With an estimated ... Read more

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