WeChat Marketing Academy



Golden Week 2017 - Travel Report

The mid-autumn festival, celebrated on the 15th day of the 8th month of the Chinese calendar, is the second most important festival in China after the Chinese New Year. This year, the festival overlapped with the National Day Golden week holiday, from the 1st to the 8th of October. Taking advantage of the week long holiday, a sizable portion of the population traveled abroad. Travelers from Shanghai, Beijing and Shenzhen accounted for the largest number of people travelling abroad. However, this year, many lower tier cities also saw an increase in the number of people traveling abroad.

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Most popular destinations for Chinese travelers in 2017

In the first half of 2017, China ranks the highest in outbound tourism with a reported 62.03 million trips made according to the statistics of China National Tourism Administration. With an increase of 4% over last year’s 122 million trips, it is predicted that 127 outbound million trips will be made by Chinese travelers this year. This year, the following countries have made the list of top travel destinations for Chinese outbound travelers.

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Position your Brand for Success during Chinese New Year

The Chinese New Year sees hundreds of millions of people board trains, planes and buses to go home and celebrate the Spring festival with family. Today, easing visa restrictions on Chinese passport holders, direct flights to long-haul destinations such as U.S and U.K and a growing middle class with increased purchasing power is driving Chinese outside the shores of the Mainland to places that are relatively less crowded than home ground during the Spring festival.

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How Chinese Travelers Choose Hotels

As China’s middle class continues to grow, so does the number of outbound Chinese travelers.

Although there are exceptions to every rule, the majority of Chinese travelers do not look at vacations as a means to relieve the stress in their lives. The Chinese see a foreign vacation as an opportunity to experience different cultures first-hand and expand their understanding and appreciation of other cultures.

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What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Aligning a social media campaign with a festive occasion together with the goodwill and sense of celebration surrounding the joyous period can go great lengths in deepening engagement with your existing audience as well as attract new ones. When targeting audience overseas and building a strategy around their unique cultural festivities, it is important to stay relevant while being respectful and culturally sensitive.

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Top 5 Travel Marketing Campaigns on WeChat

What are the best travel marketing campaigns on WeChat?

With a significant rise in the number of tech savvy travelers, tourism agencies and hotel brands are turning to social networking and technology platforms to up their game and stay visible amidst the cacophony of advertising noise.

Here are a few examples of exceptional campaigns that simply worked wonders:

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Three “Golden” Chinese National Week Takeaways

Golden Week is the name given to the week-long national holiday in China, when most mainlanders travel with family. In 2015, an estimated 750 million people, more than half of China’s population, took trips, state media said -- with train journeys hitting a record 12.5 million on the first day, and around 100 million predicted for the holiday period, up 10 percent up on the previous year.

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Welcoming the Chinese Traveler

Chinese travelers are flocking to the U.S - in numbers revealed through the United States’ International Trade Administration, in 2015 alone we welcomed 2.6 million Chinese visitors who spent a whopping US $24 billion at US destinations.A significant number of these travelers – 42% to be precise – are visiting the United States for the first time.

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TMG Webinars: Getting Started with WeChat

TMG has been in partnership with global brands to create and execute a WeChat marketing and advertising strategies that enable brands to reach and engage with Chinese customers in mainland China as well as with Chinese tourists wherever they may be. Over the years, we have mastered the art of getting businesses “China-ready” and wanted to share our expertise with the industry.

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How to Reach Chinese Tourists Using WeChat

When it comes to making a case for marketing to a Chinese audience, we prefer to let the numbers do the talking. For instance, just to understand the opportunity in China, take a look at these astoundingly favorable facts:

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