WeChat Marketing Academy



WeChat Chinese New Year Data Report 2018

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report including information such as the the number of messages sent, red packets sent and received etc. Check out the full data report below.

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Position your Brand for Success during Chinese New Year

The Chinese New Year sees hundreds of millions of people board trains, planes and buses to go home and celebrate the Spring festival with family. Today, easing visa restrictions on Chinese passport holders, direct flights to long-haul destinations such as U.S and U.K and a growing middle class with increased purchasing power is driving Chinese outside the shores of the Mainland to places that are relatively less crowded than home ground during the Spring festival.

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How Chinese Travelers Choose Hotels

As China’s middle class continues to grow, so does the number of outbound Chinese travelers.

Although there are exceptions to every rule, the majority of Chinese travelers do not look at vacations as a means to relieve the stress in their lives. The Chinese see a foreign vacation as an opportunity to experience different cultures first-hand and expand their understanding and appreciation of other cultures.

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What’s your Chinese New Year Marketing Strategy? How Brands can leverage Spring Festival to stand out

Aligning a social media campaign with a festive occasion together with the goodwill and sense of celebration surrounding the joyous period can go great lengths in deepening engagement with your existing audience as well as attract new ones. When targeting audience overseas and building a strategy around their unique cultural festivities, it is important to stay relevant while being respectful and culturally sensitive.

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