WeChat Marketing Academy

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Marketing automation for WeChat using WeChatify and Salesforce Marketing Cloud

With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing automation. With over 1 Billion monthly active users, WeChat is the biggest mobile social media platform in China. WeChatify on Marketing Cloud brings the powerful segmentation and marketing automation capabilities of WeChat to China’s most favored communication channel, WeChat.

 

In this webinar you will have a chance to have an inside view of how global brands are marketing to customers on WeChat using WeChatify in partnership with Salesforce.  Jeff Fish, Co-founder and Global Head of Client Strategy for The Momentum Group and David Coghill, Manager of Solutions Engineering for Salesforce Marketing Cloud in Asia & India, have provided insights into how businesses use WeChat for follower acquisition, how followers can be segmented using re-targeted through the WeChat official account.

 

Highlights of what’s covered in the webinar:

  • Marketing automation capability powered by Salesforce Marketing Cloud Journey Builder
  • Best practices for running follower acquisition campaigns on WeChat
  • How to segment your followers
  • How to set up a re-targeting campaign for WeChat through WeChatify on Salesforce Marketing Cloud
  • Tracking engagement

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Top Chinese Valentine’s Day Campaigns on WeChat

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional festival in China based on the romantic tale of Niu Lang and Zhi Nu. In recent years, with China’s globalization, this festival has become popularly referred to as Chinese Valentine’s Day by the younger generation. 

As a new trend brands have now started reaching out to the Chinese population by creating campaigns surrounding this festival on WeChat. Some of the most popular Qixi campaigns on WeChat are –

  • Longchamp

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