WeChat Marketing Academy


Costa Cruises launches WeChat mini programs - Delivering a better guest experience with WeChat

On 26th September, Costa Cruises held a press conference in Shanghai to announce the release of yet another mini app. Costa Cruises, the world’s largest leisure travel company, is the first cruise brand to release a series of mini programs. Partnering with TMG Worldwide, the brand is now all set to release their third mini app, through which guests can perform all functions, right from reservation to paying for entertainment on board! This mini program also allows guests to browse and book specialty restaurants and many other on-board services through their complimentary intranet service without having to pay for internet services on board.

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WeChat Connect: Honolulu - Be China Ready and Social Commerce

Over 120 million Chinese tourists traveled outside of China in 2016, and more and more are coming to Hawaii. WeChat, the Social Media Giant with more than 938 Million Monthly Active Users (by Q1'17), offers an engagement platform and popular payment tools for Hawaii's Merchants to reach out to this fast growing market.

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