WeChat Marketing Academy

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How a US based financial services giant is changing the face of real time investor education using AI

Emerging technologies promise to reform markets in what many are calling the Fourth Industrial Revolution. Technologies are developed and deployed to solve multiple hurdles faced every day, and have caused rapid societal shifts. Along these lines, pioneering next-gen client support services as part of WeChat marketing automation platform, WeChatify has helped US based financial services giant, TD Ameritrade to ease real time market updates and investor education using WeChat.

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Marketing automation for WeChat using WeChatify and Salesforce Marketing Cloud

With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing automation. With over 1 Billion monthly active users, WeChat is the biggest mobile social media platform in China. WeChatify on Marketing Cloud brings the powerful segmentation and marketing automation capabilities of WeChat to China’s most favored communication channel, WeChat.

 

In this webinar you will have a chance to have an inside view of how global brands are marketing to customers on WeChat using WeChatify in partnership with Salesforce.  Jeff Fish, Co-founder and Global Head of Client Strategy for The Momentum Group and David Coghill, Manager of Solutions Engineering for Salesforce Marketing Cloud in Asia & India, have provided insights into how businesses use WeChat for follower acquisition, how followers can be segmented using re-targeted through the WeChat official account.

 

Highlights of what’s covered in the webinar:

  • Marketing automation capability powered by Salesforce Marketing Cloud Journey Builder
  • Best practices for running follower acquisition campaigns on WeChat
  • How to segment your followers
  • How to set up a re-targeting campaign for WeChat through WeChatify on Salesforce Marketing Cloud
  • Tracking engagement

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Increase Engagement and Drive Conversions by Re-Targeting Followers on WeChat with WeChatify

Targeting a Chinese audience through online channels can prove to be difficult. While WeChat is a good starting point when reaching out to small groups within a large population, it still lacks the precision tools to assimilate the habits of the intended group.

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