How to Create Winning Content for WeChat
WeChat is the social media network that has taken China by storm. With around 800 million monthly active users and growing, WeChat is a unique ecosystem that can’t be compared to any of the social media platforms of the Western world. For users, it is a one stop shop to have all their daily needs met – right from food delivery to hailing a cab or booking an appointment with a doctor and paying for their services. For businesses, it is Facebook and WhatsApp replete with their own online store and payment features rolled into one.