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WeChat mini programs usage statistics 2017

Within a year from its introduction, WeChat's most celebrated feature, the mini programs, has overtaken the app store in the number of apps available by 80,000. In this short period, these apps have become extremely popular among brands and consumers alike. To get an understanding of the extent to which these apps are being used, here's a review of their usage statistics in 2017.

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Top mini programs on WeChat

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s quarterly report, income from advertisements on WeChat increased by 61% in the second quarter of 2017 that ended on the 30th of June. With as many as 963 million users recorded in 2017, many brands have adopted mini programs to reach out to potential customers.

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The evolution of WeChat Mini Programs

 On January 9th, 2017, WeChat launched its ‘Mini Programs’ which allow users to use apps without downloading or installing them. These are embedded into WeChat and take up minimal space. This feature, which has the potential to replace the Apple Store and Google Play Store, is giving Apple and Google a run for their money.

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Understanding WeChat Mini-Programs

Launched in early January 2017, WeChat’s “Mini-programs” are conceptually similar to apps that can be used immediately, without the need for downloading anything. With support for e-commerce and WeChat Pay, WeChat mini apps allow purchases, searching for information, and even photo editing. Essentially, they offer an inexpensive additional avenue for customer engagement without having to leave the WeChat ecosystem.

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