Viral Marketing on WeChat with Moments Sharing Contests
One of the most popular features of WeChat is “Moments” – WeChat’s version of Facebook’s timeline/newsfeed and wall, rolled into one. Users post articles, links, pictures and videos through their WeChat profile and contacts will see these posts on their Moments. They can like and comment on these updates as well.
With over 75% of WeChat users regularly checking their Moments feed and sharing over 3 billion items per day on it, this aspect of WeChat is crucial as an account promotion strategy when it comes to positioning your official account in front of the Chinese audience.