WeChat Marketing Academy


Marketing automation for WeChat using WeChatify and Salesforce Marketing Cloud

With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing automation. With over 1 Billion monthly active users, WeChat is the biggest mobile social media platform in China. WeChatify on Marketing Cloud brings the powerful segmentation and marketing automation capabilities of WeChat to China’s most favored communication channel, WeChat.


In this webinar you will have a chance to have an inside view of how global brands are marketing to customers on WeChat using WeChatify in partnership with Salesforce.  Jeff Fish, Co-founder and Global Head of Client Strategy for The Momentum Group and David Coghill, Manager of Solutions Engineering for Salesforce Marketing Cloud in Asia & India, have provided insights into how businesses use WeChat for follower acquisition, how followers can be segmented using re-targeted through the WeChat official account.


Highlights of what’s covered in the webinar:

  • Marketing automation capability powered by Salesforce Marketing Cloud Journey Builder
  • Best practices for running follower acquisition campaigns on WeChat
  • How to segment your followers
  • How to set up a re-targeting campaign for WeChat through WeChatify on Salesforce Marketing Cloud
  • Tracking engagement

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Salesforce Basecamp, 2017 Recap

On 5th September, the Salesforce Basecamp event was held in Singapore and WeChatify was one of its proud sponsors. The event was focused on customer success using Salesforce and included speakers across domains from top brands like Fonterra, AXA Asia, Johnson & Johnson, and several others who shared their knowledge, experience and discussed the future of personalized marketing.

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Increase Engagement and Drive Conversions by Re-Targeting Followers on WeChat with WeChatify

Targeting a Chinese audience through online channels can prove to be difficult. While WeChat is a good starting point when reaching out to small groups within a large population, it still lacks the precision tools to assimilate the habits of the intended group.

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TMG Webinars: WeChat Marketing Automation on Salesforce Marketing Cloud

Learn how you can harness the power of Salesforce Marketing Cloud for marketing on WeChat! With over 850 Million active users, WeChat gives you unprecedented reach into the Chinese market and is now the channel of choice for any business targeting Chinese audiences. International brands want to penetrate the China market with a single secure marketing platform.

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