WeChat Marketing Academy



Retail innovation powered by WeChat for Luxury Brands

There is no doubt that China is the ideal place for luxury brands to be right now. So how can businesses utilize this huge market? Majority of international luxury brands have embraced the inarguable importance of WeChat for their businesses in China.

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These brands are using AR & VR to offer exceptional customer experience. Here’s how.

We’re now living in an era powered by digital revolution that is changing the very landscape of customer experiences as we know it. As technology evolves, it is rapidly pushing the bar higher for more intuitive customer interactions and transcendent usability. With these revolutionary developments, achieving an experience that exceeds the customers’ expectations is becoming increasingly challenging. Coming to the aid of brands across industries, augmented reality (AR) and virtual reality (VR) are set to totally transform customer experience, replacing every pain point with fascinating, interactive experiences that both inform and entertain.

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Top Chinese Valentine’s Day Campaigns on WeChat

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional festival in China based on the romantic tale of Niu Lang and Zhi Nu. In recent years, with China’s globalization, this festival has become popularly referred to as Chinese Valentine’s Day by the younger generation. 

As a new trend brands have now started reaching out to the Chinese population by creating campaigns surrounding this festival on WeChat. Some of the most popular Qixi campaigns on WeChat are –

  • Longchamp

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