WeChat Marketing Academy



WeChat Marketing - Launch Promotions

When your brand new WeChat official account first goes live, there are barely any fans following the account, nor are there any to befriend the Official Account upon the launch since no fans even ever know the existence of the channel. Here are a few ideas for catapulting your brand new WeChat account to the limelight upon launch: 

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WeChat Marketing – Offline Promotions

How do businesses promote their WeChat Official Account as their integrated marketing communication plan?

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How Chinese Travelers Choose Hotels

As China’s middle class continues to grow, so does the number of outbound Chinese travelers.

Although there are exceptions to every rule, the majority of Chinese travelers do not look at vacations as a means to relieve the stress in their lives. The Chinese see a foreign vacation as an opportunity to experience different cultures first-hand and expand their understanding and appreciation of other cultures.

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Top 5 Travel Marketing Campaigns on WeChat

What are the best travel marketing campaigns on WeChat?

With a significant rise in the number of tech savvy travelers, tourism agencies and hotel brands are turning to social networking and technology platforms to up their game and stay visible amidst the cacophony of advertising noise.

Here are a few examples of exceptional campaigns that simply worked wonders:

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TMG Webinars: Follower Acquisition on WeChat

Getting your WeChat official account set up is just the first step in creating a strong brand in China. Once your new account is active and populated with the microsite content, the next step is to build and nurture an engaged community of followers.

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How to Create Winning Content for WeChat

WeChat is the social media network that has taken China by storm. With around 800 million monthly active users and growing, WeChat is a unique ecosystem that can’t be compared to any of the social media platforms of the Western world. For users, it is a one stop shop to have all their daily needs met – right from food delivery to hailing a cab or booking an appointment with a doctor and paying for their services. For businesses, it is Facebook and WhatsApp replete with their own online store and payment features rolled into one.

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Targeting the Chinese Holiday Calendar

Marketing and promotion are keys to business success. However, brands often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas.  

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“Cashless Day” Proves Hangzhou Clear Leader in Online Payments

China is all set to host its first G20 summit in the city of Hangzhou in East China’s Zhejiang province. With world leaders arriving in the city, China is working on ensuring the event proceeds without a hitch – buildings and roads have been renovated, factories have been shut down and the city is set to welcome leaders including Indian Prime Minister Narendra Modi, German Chancellor Angela Merkel and U.S. President Barack Obama.

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TMG Webinars: Getting Started with WeChat

TMG has been in partnership with global brands to create and execute a WeChat marketing and advertising strategies that enable brands to reach and engage with Chinese customers in mainland China as well as with Chinese tourists wherever they may be. Over the years, we have mastered the art of getting businesses “China-ready” and wanted to share our expertise with the industry.

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10 Ways to Promote your Brand on WeChat

Today, the Chinese outbound tourism market presents a $215 billion opportunity. With over 80% of the consumer decision occurs in China before they travel, brands should focus on reaching them where it counts.  

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