Top Chinese Valentine’s Day Campaigns on WeChat
The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional festival in China based on the romantic tale of Niu Lang and Zhi Nu. In recent years, with China’s globalization, this festival has become popularly referred to as Chinese Valentine’s Day by the younger generation.
As a new trend brands have now started reaching out to the Chinese population by creating campaigns surrounding this festival on WeChat. Some of the most popular Qixi campaigns on WeChat are –