WeChat Marketing Academy

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What's new at TMG? We now deliver WeChat global solutions at hyper scale on Tencent Cloud

We are proud to announce the newest release of WeChatify's Official Account Manager and WeChatify Mini Program Manager on Tencent Cloud. This enables TMG customers to scale to millions of followers in real time across TMG-built solutions for Official Accounts & Mini Programs on WeChat

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Top Chinese Valentine’s Day Campaigns on WeChat

The Qixi or Double Seventh Festival, which falls on the seventh day of the seventh lunar month, is a traditional festival in China based on the romantic tale of Niu Lang and Zhi Nu. In recent years, with China’s globalization, this festival has become popularly referred to as Chinese Valentine’s Day by the younger generation. 

As a new trend brands have now started reaching out to the Chinese population by creating campaigns surrounding this festival on WeChat. Some of the most popular Qixi campaigns on WeChat are –

  • Longchamp

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The 2016 WeChat Data Report

 


WeChat recently unveiled their “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China.

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Position your Brand for Success during Chinese New Year

The Chinese New Year sees hundreds of millions of people board trains, planes and buses to go home and celebrate the Spring festival with family. Today, easing visa restrictions on Chinese passport holders, direct flights to long-haul destinations such as U.S and U.K and a growing middle class with increased purchasing power is driving Chinese outside the shores of the Mainland to places that are relatively less crowded than home ground during the Spring festival.

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