WeChat Marketing Academy

Blog-section-banner.jpg

chinese-new-year-red-pockets-wechat

WeChat Chinese New Year Data Report 2018

Following the massive increase in the usage of WeChat during Chinese New Year, WeChat released an official report including information such as the the number of messages sent, red packets sent and received etc. Check out the full data report below.

Continue Reading
Untitled design (1)-1

Luxury brands are waiting to gain access to WeChat’s new Brand Zone – here’s why

On December 11th, WeChat rolled out a new feature called Brand Zone with its latest update. Similar to Baidu’s brand zone, this feature on WeChat facilitates brands to capture followers through search. Prior to the release of this feature, a brand’s visibility was limited to its followers and their friends, if a post is shared. With this update anyone on WeChat, not limited to followers, can directly search for and find brands. Since its release, only 12 luxury brands have received exclusive access to this feature. In this article, we will delve deeper into how to use Brand Zone and how brands can benefit from this feature.

Continue Reading
WeChat-Pay-QR-code-payments-phone-payments-1

Digital Loyalty – How WeChat got it right

As China moves towards becoming a fully digital society, virtual membership cards are becoming increasingly popular among WeChat users. In the past year, a number of businesses have introduced membership cards on WeChat as a replacement for physical membership cards. In this article, we’ll take a closer look at what digital membership cards on WeChat are and how they work.

Continue Reading
wechat-ads

A complete guide to WeChat Moments Ads

 

Similar to ads run by Facebook on the user’s feeds, display ads have become a frequent sighting on the moments page of WeChat. These ads are of two types – display ads and video ads. WeChat allows the outer link video to play for up to 15 seconds. Users can click on the link to open the full video, which can last up to 90 seconds. In the case of display ads, up to 6 images can be added depending on the amount invested. These ads generally consist of the brand’s name, logo, image/video, description (up to 40 characters) and user feedback.

Continue Reading
bcamp-ldn-badge-sg.png

Salesforce Basecamp, 2017 Recap

On 5th September, the Salesforce Basecamp event was held in Singapore and WeChatify was one of its proud sponsors. The event was focused on customer success using Salesforce and included speakers across domains from top brands like Fonterra, AXA Asia, Johnson & Johnson, and several others who shared their knowledge, experience and discussed the future of personalized marketing.

Continue Reading
WeChat Image_20170522192054-1

Top mini programs on WeChat

Since its introduction, WeChat's 'mini programs' feature has taken the Chinese market by storm. According to Tencent’s quarterly report, income from advertisements on WeChat increased by 61% in the second quarter of 2017 that ended on the 30th of June. With as many as 963 million users recorded in 2017, many brands have adopted mini programs to reach out to potential customers.

Continue Reading
generic-wechat

The evolution of WeChat Mini Programs

 On January 9th, 2017, WeChat launched its ‘Mini Programs’ which allow users to use apps without downloading or installing them. These are embedded into WeChat and take up minimal space. This feature, which has the potential to replace the Apple Store and Google Play Store, is giving Apple and Google a run for their money.

Continue Reading

The 2016 WeChat Data Report

 


WeChat recently unveiled their “2016 WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China.

Continue Reading
AAEAAQAAAAAAAAgHAAAAJDY2MzU0Y2Q0LWYwZmItNDg4ZC05YzQ2LTYwNGVkODU2YTdlMg.jpg

How Chinese Travelers Choose Hotels

As China’s middle class continues to grow, so does the number of outbound Chinese travelers.

Although there are exceptions to every rule, the majority of Chinese travelers do not look at vacations as a means to relieve the stress in their lives. The Chinese see a foreign vacation as an opportunity to experience different cultures first-hand and expand their understanding and appreciation of other cultures.

Continue Reading
Buy+ VR headset at Alibaba's SIngles Day event

How Brands are Leveraging China's Singles Day

 

China’s Singles’ Day has become the world’s biggest shopping event. This year, retail analysts have predicted the big shopping frenzy to rake in a whopping $20 billion, a year on year increase of 40% from last year.

Similar to Black Friday and Cyber Monday in the West, Chinese retailers are running a slew of promotions even as Alibaba Group Holding Ltd and several major international brands use virtual and augmented reality to woo online shoppers.

Continue Reading

Posts by Topic

see all

Recent Posts