WeChat Marketing Academy



Retail innovation powered by WeChat for Luxury Brands

There is no doubt that China is the ideal place for luxury brands to be right now. So how can businesses utilize this huge market? Majority of international luxury brands have embraced the inarguable importance of WeChat for their businesses in China.

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TDA Blog

How a US based financial services giant is changing the face of real time investor education using AI

Emerging technologies promise to reform markets in what many are calling the Fourth Industrial Revolution. Technologies are developed and deployed to solve multiple hurdles faced every day, and have caused rapid societal shifts. Along these lines, pioneering next-gen client support services as part of WeChat marketing automation platform, WeChatify has helped US based financial services giant, TD Ameritrade to ease real time market updates and investor education using WeChat.

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An introduction to WeChat Coupon Ads

Introduced in May, coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese market. After image and video ads, coupon ads is the third type of Moments ads introduced by WeChat this year. This new addition supports text, images, videos, and allows users to collect, redeem and share coupon from WeChat.

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Salesforce Basecamp, 2017 Recap

On 5th September, the Salesforce Basecamp event was held in Singapore and WeChatify was one of its proud sponsors. The event was focused on customer success using Salesforce and included speakers across domains from top brands like Fonterra, AXA Asia, Johnson & Johnson, and several others who shared their knowledge, experience and discussed the future of personalized marketing.

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Follower Segmentation on WeChat - Engage your Audience Effectively!

When putting together a China marketing strategy for WeChat, just as it is on any other social media channel, a targeted content strategy is the key to effective communication. Your WeChat audience is certainly not a homogenous group – your followers come for different reasons and identifying and catering to their specific needs will enable you to market the right products/services to the right demographics.

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Bridging the Cultural Gap through WeChatify!

Spring blossomed and brought with it an exciting and eventful time for us at The Momentum Group. We were part of the "Bridging the Cultural Gap" conference at the Asian Art Museum in San Francisco for a wonderful evening of US-China focused connecting, learning and fun! With 880+ million people using the WeChat app everyday, opening up exciting possibilities for businesses in the US to market to this audience. 

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The Momentum Group brings US Luxury Real Estate to China

The Momentum Group partners with REX Real Estate to bring luxury properties in the United States to the Chinese Audience on WeChat

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TMG Webinars: WeChat Marketing Automation on Salesforce Marketing Cloud

Learn how you can harness the power of Salesforce Marketing Cloud for marketing on WeChat! With over 850 Million active users, WeChat gives you unprecedented reach into the Chinese market and is now the channel of choice for any business targeting Chinese audiences. International brands want to penetrate the China market with a single secure marketing platform.

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