In the past year, although the growth rate of the Chinese economy has slowed down, the impact of a steadily growing number of high net-worth individuals witnessed over 120 million Chinese citizens traveling abroad - of which 70 million were tourists.
Deemed the “single most important demographic” today when it comes to international overseas travel, these waves of Chinese travelers are increasingly being recognized by retail brands and businesses in the travel and hospitality industries worldwide.
Our report gives a 3600 overview into the lifestyle and habits of the westward bound Chinese traveler.
Who they are – DEMOGRAPHICS
Why they travel – LIFESTYLE CHOICES
Where they go – PREFERRED DESTINATIONS
What they buy – SPENDING HABITS
How they connect – DIGITAL