Create, Collaborate, Translate, Schedule on WeChatify Marketing to a Chinese audience was never this easy
Collaborate at a global scale
Flexible content creation, collaboration, and publishing in an easy to use English platform.
Simple and intuitive - your teams can move nimbly at the speed of social, focusing on results instead of training.
Shared asset library
Store, collaborate, and manage your content from one place.
Share assets across all your WeChat accounts and with your teams globally.
Content planning & scheduling
Cover the entire publishing process. Draft, schedule and post messages across your WeChat accounts.
View scheduled content across the team
Plan your content and have your publishing calendar ready weeks in advance.
Stop using emails and spreadsheets to collaborate on the weekly marketing messages. WeChatify enables different teams to work on individual message cards and then concatenates them into a single message push.
Global brand managers can now create individual message cards that can simply be plugged into the broadcasts sent out by the local China based marketing teams.
Create messages, queue them for review and approval through an intuitive content workflow process.
WeChatify’s message approval workflow is great for compliance, legal, agency collaboration or review.
Content translators can now add Chinese content with ease in a panel right next to the English content.
Translation review and approval process.
Schedule daily and weekly content marketing messages to be sent out at times that ensure the highest open rates in China
Schedule message broadcasts based on your content calendar weeks in advance
Personalized Content Marketing
Segment your followers into multiple groups based on multiple parameters like location, gender and any other information provided
Schedule targeted content marketing messages for different groups for maximum impact
Global (Multi - Account) Management
Our customers often have multiple WeChat accounts - global brand account, specialized department accounts, branch accounts etc. Manage multiple accounts from a single login.
Make content creation and management efficient by sharing content and creative assets across multiple accounts.
Flexible Role Setting
Social teams are made up of different people with different needs. Our platform can be customized to user roles and work groups. Users will only have access to the information and places they need to manage.
Assign approvals, edits, or scheduling based on these roles.
Get alerts when someone makes a change to a message, and see its full revision history right in the platform.
Get total visibility into what’s happening on your WeChat account at a glance
See pending tasks, feedback, broadcast schedules and more from the task dashboard
Add multiple users to your Wechatify account with role based privileges
Give access to translators and other users without compromising your WeChat account security
See the number of users following your account, number of new followers, unfollows
Get stats on where most of your followers are coming from, devices they are accessing from, demographic information and more
Content marketing performance
Understand how users are interacting with your content. See what works and what doesn’t.
Compare the performance of multiple message broadcasts
Get stats on how many followers received, read and shared your content marketing messages
One-to-one Message Reporting
Understand how well you are engaging with your followers in a two way conversation through the one-to-one message reporting dashboard
See how many of your followers reached out to you, how many messages were sent and what were the primary keywords used to help plan your auto responses better
Get in-depth stats on how your followers are interacting with your microsite content
Get stats on the most popular pages, which pages have been shared and liked the most
Like what you see? Take the first step to making your WeChat marketing a lot more effective and easier.
Interested in finding out more? Sign up for a demo today.
What’s new on the WECHAT MARKETING BLOG?
With over a 100,000 successful customer stories from around the world, Salesforce is a leader in the world of marketing automation. With over 1 Billion monthly active users, WeChat is the biggest mobile social media platform in China. WeChatify on Marketing Cloud brings the powerful segmentation and marketing automation capabilities of WeChat to China’s most favored communication channel, WeChat.
In this webinar you will have a chance to have an inside view of how global brands are marketing to customers on WeChat using WeChatify in partnership with Salesforce. Jeff Fish, Co-founder and Global Head of Client Strategy for The Momentum Group and David Coghill, Manager of Solutions Engineering for Salesforce Marketing Cloud in Asia & India, have provided insights into how businesses use WeChat for follower acquisition, how followers can be segmented using re-targeted through the WeChat official account.
Highlights of what’s covered in the webinar:
Marketing automation capability powered by Salesforce Marketing Cloud Journey Builder
Best practices for running follower acquisition campaigns on WeChat
How to segment your followers
How to set up a re-targeting campaign for WeChat through WeChatify on Salesforce Marketing Cloud